Boity once again teamed up with Halo Heritage for a new haircare collection, this follows the successful launch of their first fragrance, Boity: Pink Sapphire.
Halo Heritage, along with the media personality has, put together a panel of African queens to capture The Halo Diaries, a 3-episode series that tackles the intimate topic of the relationship between a black woman and her hair.
In addition to Boity, the group, led by Anele Mdoda, included Naledi Radebe (lifestyle content creator), Lerato Seuoe (ex Cosmo beauty editor and expert), ThickLeeyonce (content creator), Moozlie (musician) and Adera Kachienga (model & Halo Heritage ambassador).
These dynamic women in the series open up about their own natural hair journeys, the impact of the media and the way they feel as women – a conversation that will resonate with all black women, no matter where they are in the world.
“Hair”, the word alone evokes emotions for women all over the world, and more particularly, black women who have now, more than ever, started embracing their natural hair. This evolution did not come without a revolution and any black woman will tell you that the shift away from westernised policing of hair has been a long, hard fight.
Radebe, who has floor-length locks, said that one of her first memories of her hair being politicized was in high school, where teachers told her she couldn’t wear her natural hair because it was too ‘excitable’. Thickleeyonce disclosed that Rihanna was her first hair inspiration, but because her hair wasn’t growing fast enough, she found pieces of weave and used superglue to stick them to her hair, really highlighting what women had to go through in order to feel accepted by society.
“Your hair is actually a journey and people go through various turns to get to a place where they feel like they can enjoy their hair,” shared Seuoe, while Moozlie shared that after chopping off her hair she had to label herself as ‘your favourite bald chick’ because she was cognisant of the fact that there were thousands of people [in this line of work] and she had to be remembered somehow.
Thulo said that the three words she would use to describe her hair journey would be “royal, enough and beautiful” while Kachienga said her three words are, “diverse, exciting and vivacious” adding, “when you have THAT hairstyle, it gives you the oomph and confidence to take on any environment you’re in”.
Read more: Boity on inspiring black women
From the discussion, it has become evident that hair is not one absolute thing for every black woman. Hair is unique, personal, and ever-changing and the women showed this through their honesty and willingness to discuss their intimate hair journeys.
Episode 2 will be live on the Halo Heritage YouTube page on the 1st of October, while Episode 3 will be live on the 8th of October.