DSTV Premiership : PSL Announces DStv As New League Sponsor
The Premier Soccer League (PSL) has a new sponsor and name. After months of back of forth negotiations, it was announced that DSTV is now the official sponsor of the PSL, formerly known as the Absa Premisership.
The Premier Soccer League announced the league’s new title sponsor.
PSL chairperson Irvin Khoza announced that pay-TV company DStv will be the league’s new sponsor.
The Premier Division of the PSL will be known as the DStv Premiership. MultiChoice, which operates DStv, already holds PSL broadcast rights through its sports channel SuperSport and also owns a team that plays in the league, SuperSport United.
BREAKING NEWS #PSLAnnouncement:
We are happy to announce that we are the new official title sponsor of the @OfficialPSL.
Babize Bonke! #DStvPrem pic.twitter.com/bm8OE3P2Rz
— DStv (@DStv) September 24, 2020
Banking giants Absa and the PSL ended their nearly 15-year partnership at the end of last season, opening the door for a new sponsor. The announcement will most affect SABC the most as they are DSTV’s competitors. This will mean they have to mention DSTV Premiership when broadcasting their matches and also buy the licence from DSTV.
#PSLAnnouncement soo SABC have to go thruu dstv for rights to broadcast all psl games.😅 pic.twitter.com/mgYDGM5fZI
— Hlaha@861024 (@Hlaha8610241) September 24, 2020
The new season is due to commence next month.
Twitter reactions to the new announcement varied.
#PSLAnnouncement SABC when they hear "DSTV Premiership" pic.twitter.com/i2sU0tmA6d
— ChakaDimas 😎 (@chaka_unity) September 24, 2020
DSTV is now the official sponsor of the PSL. It is now the DStv Premiership. Couldn't think of a more fitting brand #PSLAnnouncement pic.twitter.com/RNKtLrFP2X
— AMG LOUNGE✊🏾 (@AMGLOUNGE_) September 24, 2020
As the new DSTV Premiserhip starts, many people are excited to share their love of football and commitment. Sundowns currently hold the PSL league cup. It remains to be seen which tema will have their name engraved first on the DSTV Premiership trophy.
